Design proposition of an online trading platform for professionals in the drink industry. Spiritrade was founded as the world’s first online B2B marketplace for global drinks excahnge with the aim of producing less waste, less emissions, more innovation and efficient trade. In this project, we focused on refreshing the look of the App, to improve its usability as the trusted online B2B platform with functionality at it’s core. For Spriritrade – positioned as a brand-safe platform – a vibrant trading environment with intuitive, simple, clean and human-centred interface design is decisive to attract the confidence of businesses.
